X Replaces 'Misaligned' Revenue Sharing Program with Original Content Rewards
X is shutting down its existing Revenue Sharing program, deeming it misaligned with the platform's goals. In its place, the company is introducing Original Content Rewards, a new system designed to better compensate creators for genuine, original content. The shift marks a significant change in how X approaches creator monetization.
X, the social media platform formerly known as Twitter, has announced that it is winding down its existing Revenue Sharing program. The company has characterized the current system as 'misaligned,' suggesting it was not effectively rewarding the types of content the platform wants to encourage. In its place, X is rolling out a new initiative called Original Content Rewards.
Original Content Rewards is designed to prioritize and compensate creators who produce genuine, original material rather than reposts or engagement-bait content. The shift signals X's intent to reshape its creator economy by focusing on content quality over raw engagement metrics, which have historically been easier to game. This aligns with broader efforts to improve the overall content ecosystem on the platform.
The change comes as X continues its ongoing transformation under Elon Musk's leadership. Since acquiring the company, Musk has implemented numerous changes to the platform's business model, including the introduction of paid subscriptions and various creator monetization experiments. The new rewards program is another piece of that evolving puzzle.
Creator reaction to the new program remains to be seen. Many content creators have voiced concerns about the unpredictability of platform monetization changes, and the success of Original Content Rewards will likely hinge on how clearly X communicates the criteria and payout structures. Transparency and consistency will be key factors in determining whether the new program delivers on its promises.